Visual Signals in Digital Hospitality Markets: The Impact of Images on the Performance of Peer-to-Peer Accommodation (VIS-HM)

The VIS-HM project investigates the role of visual signals in digital hospitality markets by examininghow the characteristics of Airbnb accommodation images influence bookings, occupancy, and revenue. The study considers seven dimensions: colour temperature, human presence, photographic composition, brightness, image quality, visual complexity, and multisensory evocation. Using data from approximately 1,200 private rooms in Rome, subsequently complemented by a comparable sample from Paris, the project combines image analysis with econometric models and machine-learning techniques. The research aims to develop a replicable model, identify the visual signals most strongly associated with commercial performance, and assess their generalisability across different urban and cultural contexts... (see call)